Experience that leads every sale
ABOUT US
Real estate meets marketing
Lum & Co Real Estate brings together experienced real estate advice and professional brand and marketing expertise. We work closely with our clients to understand their property, circumstances and goals.
By bringing these disciplines together, we keep the sales strategy, property positioning and marketing connected throughout the sale. This shapes how each property is prepared, positioned, presented and taken to market.
OUR TEAM
Expertise working together
Tina leads our client advice, sales strategy, buyer relationships and negotiation. Jamie leads our brand and marketing work, including buyer segmentation, property positioning, campaign strategy and creative direction.
Together, we connect market and buyer knowledge with how each property is positioned and promoted. As the campaign progresses, buyer response and campaign activity provide further information that helps us refine the strategy.
Our clients work directly with us throughout the campaign. This maintains continuity between the real estate advice, marketing decisions and market response.
TINA LUM
Brand Owner & Lead Agent
Tina brings more than 20 years of real estate experience across changing Auckland property markets. Her perspective has been shaped by different market cycles, buyer behaviour and pricing environments. This is valuable when assessing how a property should be prepared, priced and taken to market.
Markets change, and the strategy needs to respond. Tina considers the circumstances of each property and adjusts the approach as buyer behaviour and market response become clearer.
Over more than two decades in real estate, Tina has worked with people from a wide range of backgrounds and circumstances. She has an ability to connect with people, build rapport and understand what matters to them. This helps her identify buyer motivations and adapt her communication to different personalities and situations.
That understanding becomes particularly valuable during negotiation. Tina brings calm judgement to the process and knows how to approach different buyers while assessing the price, terms and conditions of an offer in the context of the client’s objectives.
Clients work directly with Tina throughout their sale. This provides continuity, personal accountability and clear communication from the initial advice through to negotiation and settlement.
JAMIE NUKU
Brand & Marketing Manager
Jamie brings more than 20 years of professional experience across brand, design and marketing.
At Lum & Co Real Estate, he applies that expertise directly to property marketing. Each campaign begins by considering the property, its position in the market and the buyers we want to reach.
Jamie’s role covers buyer segmentation, property positioning, campaign strategy, creative direction and messaging. He also considers visual presentation, channel selection, digital and social advertising and campaign optimisation.
His work is closely connected to the real estate strategy. Market and buyer knowledge inform the positioning, while professional marketing determines how that position is communicated throughout the campaign.
The objective is not simply to make a property look good. It is to position, present and market it effectively to reach and engage prospective buyers.
OUR NETWORK
Connected support
Our clients work directly with Lum & Co Real Estate, but the professional capability behind the business extends beyond our immediate team.
Through our partnership with @realty, we have access to wider real estate infrastructure from listing through to settlement. This includes buyer management systems, digital marketing platforms and campaign reporting, along with specialist support across compliance, administration, accounts, settlements and technology.
This allows us to remain focused on our clients and their properties while drawing on the appropriate expertise when required.
SPECIALIST SUPPORT
A wider team behind us
Through @realty, Lum & Co Real Estate can draw on experienced specialists across key areas of real estate operations and transaction support.
Jonathan King
Operations Manager
Elle Flanagan
Agent Support
Allanah French
Graphic Design
Michelle Portland
Settlements
Adam Richards
Administration
Jesse Richards
Agent Support
Jacob Kirby
Social Media
Helen Leeves
Accounts
Nathan Vekar
Agent Support
Claire Aberdeen
Graphic Design
Lisa Newman
Settlements
Natalie Dawson
Accounts
Amanda Packard
Agent Support
James Nova
Graphic Design
Jo Tessandri
Settlements
Youssef Abdelhamid
IT Support
